Dance India Dance 3 goes mobile!
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Zee TV’s popular show Dance India Dance Season 3 is
soon going to be just a touch away, as it’s all set to be available in a
first of its kind WAP site and mobile application. This cutting edge
technology will make a dream come true for all DID fans and the
tech-savvy generation of smartphone and feature phone users. The WAP
site will have exciting and entertaining features like appreciating a
participant while you watch them dance on television; chat with DID
contestants and suggest dance steps to them; interact with the judges of
DID — Masters Remo D’Souza, Geeta Kapoor and Terence Lewis; vote for
participants, among others. One will also be able to view all the
Twitter messages and posts of all participants and judges on one page.
Akash Chawla, marketing head, national channels, ZEEL said, “Dance India
Dance is a brand that is a favourite with viewers of all ages,
especially the youth. Through Dance India Dance, Zee TV as a channel got
an unparalleled opportunity to connect with the youth of today. With
anytime, anyplace consumption, it is imperative for a content producer
like us to adapt to their methods for making an impression and engaging
with audiences. DID’s WAP/APP is just the start of this revolution!”
Dance India Dance will be the first ever reality show on Indian
television to be present as an application on all mobile/digital
platforms.
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