Karan Johar’s Dharma Productions is launching an industry-first exclusive loyalty program for its fans. In partnership with Paytm, the program will reward their most loyal fan family with exciting offers, experiences and tempting discounts. The production house kick-started 2018 with the blockbuster Raazi, and has splendid releases lined up for the rest of the year. Joining the program will grant fans first access to all Dharma movies, and they will also be eligible for exclusive rewards, including trips to movie sets and locations where their films have been shot. Talking about the loyalty program, Karan says, “We have received unconditional love from our fans over the years and this has indeed been a blessed journey so far. This offering is our way of thanking them.”
Karan Johar launches loyalty program for fans
Karan Johar’s Dharma Productions is launching an industry-first exclusive loyalty program for its fans. In partnership with Paytm, the program will reward their most loyal fan family with exciting offers, experiences and tempting discounts. The production house kick-started 2018 with the blockbuster Raazi, and has splendid releases lined up for the rest of the year. Joining the program will grant fans first access to all Dharma movies, and they will also be eligible for exclusive rewards, including trips to movie sets and locations where their films have been shot. Talking about the loyalty program, Karan says, “We have received unconditional love from our fans over the years and this has indeed been a blessed journey so far. This offering is our way of thanking them.”
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