HOW NAAGINS AND DAAYANS RULED THE SMALL SCREEN

WAS 2015 THE YEAR WE GOT OVER SAAS-BAHU DRAMAS? HOW NAAGINS AND DAAYANS RULED THE SMALL SCREEN



While shows about kitchen politics and romance failed to garner ratings, those that gave us the chills ruled the charts as well as the audience's hearts. Is the supernatural here to stay? 
It certainly looks like TV producers got tired of the regular saas-bahu drama this year, and decided to add some su pernatural elements to help with TV ratings. It wouldn't be wrong to say that the year 2015 belonged to naagins, vishkanyas, daayans and bhoots. Be it through tracks on their shows or through stand-alone horror shows like Darr Sabko Lagta Hai and Fear Files, producers were definitely out to spook you. And for the real horror aficionados who thought that the these fictional shows didn't satisfy their daily dose of all things spooky , even reality and comedy shows went in for a scary makeover this year. And this horror and occult content didn't escape the eye of the BCCC (Broadcasting Content Complaints Council), which recently issued an advisory to channels to exercise caution and restraint while airing such shows.

PART OF OUR FOLK TRADITION

Industry experts say that stories about naagins and demons have been part of our folk tradition and most of us have grown up hearing them. Pawan Kumar, director of Sasural Simar Ka (SSK), says, “Saas-bahu se sab pareshaan ho gaye hain. What next? Aaj kal TV ki audience paanch saal mein change ho jaati hai. Aur jo audience waapis aati hai, woh waali audience hai jo TV paanch saal pehle dekhti thi. People somewhere believe in the co-existence of Gods and bhoot-pret. India mein jo itne baba hain unmein log believe karte hain. Waise hi log bhoot aur naag-naagin par bhi believe karte hain. The TV-watching audience enjoys it, so every producer is following it now.“
Arjun Bijlani, the lead actor of Naagin, says, “There is a limited number of subjects on which you can make shows.People love such offerings because they take you into a world of fantasy and fiction. Just the thought that naagins might exist sounds very cool.“

SENSATIONAL CONTENT FOR VIEWERS

Another reason cited by creators of such shows is that it's quicker and easier to incorporate horror elements, as opposed to bringing alive romance on screen. Gorky Max, producer of Qubool Hai and Adhuri Kahani Humari, says, “We wanted to add a twist to the storyline in Qubool Hai. The conventional daayan is supposed to look scary , but we cast a beautiful girl like Additi Gupta for the role and somehow, it worked. I don't think anybody expected this kind of programming to be so popular.It takes time for people to connect with love stories, and they are usually slow-paced. Everybody's surprised that Naagin's ratings have gone through the roof. Within the industry , there was talk about doing subtle and classy programming that is oriented towards urban viewers, but that has taken a backseat now. Also, shows aren't being given much time to establish themselves, and grabbing eyeballs through sensationalism can only happen if you are doing something supernatural. That's why we picked up the trend now. I think people are invested in the characters of long-running shows like Diya Aur Baati Hum, but for new shows, it takes time. In Qubool Hai, the marriage of the lead actors Asad and Zoya at the Taj Mahal was supposed to be the high point, but it didn't generate good ratings. However, when the daayan track was introduced, ratings jumped.We believe in fairytales, that's why even mythological shows have worked with audiences.“

BHOOTS AND NAAGINS FOR EVERY GENRE

It isn't just the fiction shows that have been bitten by the bhoot bug, even comedy , crime and reality ones are fascinated with horror. For instance, comedy show Bhabhiji Ghar Par Hai (BGPH) recently had a track where a spirit was shown falling in love with one of the male protagonists. The current season of Bigg Boss had a task called `Bhoot Bangla' , in which contestants were supposed to dress up and scare each other.Sanjay Kohli, producer of BGPH, says, “We try and find new dimensions to comedy . The aatma wasn't shown as a permanent character and that track ended within five days. The way it was treated was funny . We showed people possessed by the aatma doing things that made audience laugh.“ Zindagi Abhi Baaki Hai Mere Ghost (ZABHMG) portrays the relationship an orphan shares with a family of ghosts. Rakesh Kumar, director of ZABHMG, says, “Ghost stories were only restricted to horror shows earlier. The supernatural element didn't enter the comedy or drama space.“

LACK OF CLARITY IN STORIES

Purnendu Shekhar, producer of Satrangi Sasural, says, “ Adding such elements means that there is a lack of confidence in the storyline. What happens is that all channels are marketingdriven and ratings are of prime importance. Agar numbers nahi aate, toh woh aisi cheezein daalne ki koshish karte hain.Unfortunately , shows that are reigning now, like SSK and Naagin (It's the numero uno show across all channels) strengthen this belief that shows which incorporate horror do get the numbers. Though I'm not writing Satrangi... anymore, I can say that whatever is being shown as black magic on the show now will eventually turn out to be something else completely . The channel told us to incorporate such elements, but we told them that there would be no coming out of it. Also, I think viewers are to be blamed. Aise elements waale shows itne zyada chal rahe hain kyunki log dekh rahe hain unhe.“

WE'RE NOT PROMOTING SUPERSTITION

The BCCC recently took note of such shows and issued an advisory to all channels asking them to exercise restraint while showing such content. However, people associated with these shows disagree with the BCCC. According to them, the channel runs a disclaimer when such tracks are being shown. Pawan stresses, “We run a disclaimer during the show that we aren't promoting superstition. Even our news channels went overboard when they covered Radhe Maa because people want to see such things. Aaj romance dekhne waali audience nahi hai.Youngsters don't watch TV , most of our viewers consist of homemakers. Do per cent log aage badh gaye hain, par 98% toh abhi bhi dabe huye hain. Hum us 98% audience ko entertain karne ke liye show banate hain. Kuch na kuch karna hota hai, aur yeh chal gaya. We don't put scary elements in our shows. Hamaari chudail bhi Balika Vadhu (referring to Pratyusha Banerjee) thi.Even our witches are beautiful. Rather than getting scared, people are entertained. We don't show bloodshed.“
Divyanka Tripathi, who pretended to be possessed by a ghost in Ye Hai Mohabbatein, says, “When I was told that Shagun's spirit will enter my body , I was very shocked because our show had always kept everything very real. But then in the end, it was revealed that my character was just acting in order to save the life of her husband, whose murder was being plotted. We've never promoted superstition or the concept of black magic. In fact, when a tantrik baba came to `cure' my character while she was possessed, we showed how they put chemicals in the fire so that it changes colour.“
But Shekhar, who is also the writer of Balika Vadhu, says, “Such tracks promote wrong perceptions, so makers should desist from including them. Long back, I got a suggestion from the channel to in corporate supernatural elements in Balika Vadhu, but I rejected that suggestion. I'm also writing a hor ror show, but it's absolutely fic tional and not based on real ity. I'm not against horror as a genre, but I'm not in favour of incorporating them in daily soaps. Mak ing an out-and-out horror show is fine, but I have an issue with such tracks being incor porated into fami ly dramas.“

BCCC ISSUES ADVISORY

While broadcasters and producers are reaping the benefits from spooky twists,the Broadcasting Content Complaints Council (BCCC) has a different take. The TV ombudsman has received several complaints over the depiction of the occult, superstition, black magic, exorcism and witchcraft in TV programmes, especially the portrayal of women in a “negative manner“.
In an advisory issued recently, the Council stated that while it doesn't have any intention to curb creative liberty,it also believes that should any such depiction become absolutely necessary in line with the story, the channel must then run a scroll during its telecast disapproving of any such practice, and also describe it as a work of fiction. The advisory further states that if the content is based predominantly on themes of the occult, superstition, black magic, exorcism and witchcraft, the channel should air such programmes during restrictive viewing hours.
According to BCCC officials,“Following complaints against shows like Qubool Hai,Badii Devrani and Sasural Simar Ka, it was decided that there should be an advisory issued on showing horror and occult content on TV. Almost 11% of the complaints received by us have been regarding horror content on shows. We also want to advise channels to run these shows during restricted hours. The promos of these programmes are run throughout the day and that is not suitable for children.“

WHEN FICTION GOT SPOOKY

YE HAI MOHABBATEIN

The daily soap turned into a horror show for a few episodes, before it became a crime thriller. After Anita Hassanandani's character committed suicide, Divyanka Tripathi's character was shown as possessed by her spirit.Later, it turned out that Anita and Divyanka were just putting on a show to find out who was trying to plot against Divyanka's family.

SASURAL SIMAR KA

This show has had it all ­ snakewomen, witches, daayans and bhoots. It's still difficult to fathom how it went from being a saas-bahu show to a horror show, where the protagonist is shown fighting evil with help from her family.

QUBOOL HAI

The entry of Additi Gupta on the show not only brought a third angle to the love story between Surbhi Jyoti and Karanvir Bohra, but also a supernatural twist to the separation and reconciliation drama between the two leads.
After a generation leap, the show has stayed on the daayan trail, with a new daayan now being added to the show.

SATRANGI SASURAL

For once, we saw a good spirit on a show, who was trying to set things right for her husband and his second wife. But then again, it is impossible to have a TV show with only positive characters and situations. So, a black magic track was introduced.

BADII DEVRANI

Though this daily soap might not have been able to generate ratings, it did try every trick in the book to ace the number game, and that meant including a black magic track where a bahu relied on this practice to trouble her in-laws and divide the family.

TUM AISE HI REHNA

The show which went off air earlier this year had Madhura Naik playing the former girlfriend of the male protagonist, who returns as a ghost to wreak havoc in their marital life.

CHAKRAVARTIN ASHOKA SAMRAT

This historical show, re counting the journey of Ashoka from a brave warrior to a king, re cently threw in a black magic track. The charac ters looked a lot like the ones in Game Of Thrones, and the makers probably thought that the ancient setting was perfect to include photogenic supernatural characters.

SNAKE CHARMERS

There is no dearth of beautiful shape-shifting women who can transform from a naagin to a damsel in distress on-screen when needed.

ADHURI KAHANI HUMARI

Not only does the show deal with punarjanam, but it also has a naagin who, in search of some precious mani, kills the lovers, who are reborn in different places.
SASURAL SIMAR KA
Sara Khan was seen playing the ichhadaari naagin here and the success of this track probably spurred the makers to include other supernatural elements in it.

NEELI CHATRI WAALE

Rakshanda Khan made her small screen comeback by taking on the role of a naagin. The naagin takes on the role of a woman while in search of her husband from a previous birth.

NAAGIN

This serial will probably prove to be the reason why we might get to see more such shows in the future. Naagin has opened with quite high ratings and has taken the numero uno position on charts. Though the series is a finite one, there have been reports doing the rounds that it might get an extension or come back with a second season.











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