From a New Delhi ‘It’ girl Pernia Qureshi
making her debut on the fashion ramp, to stylist to the stars Sapna
Bhavnani tying up with PETA for her second collection, this season’s
Lakme Fashion Week seems to have a mixed bag of shows
Now, you can shop hau
Delhi ‘It’ girl and celebrity stylist to stars like Sonam Kapoor, Pernia
Qureshi, will make her debut at the upcoming Lakme Fashion Week (LFW).
And since there’s no love lost between the Mumbai sartorial spectacle
and its Delhi rival, it seems odd that she would choose to travel to the
west coast to showcase a collection for the first time. “I didn’t
really plan to make my debut at all,” she insists. “But I met the team
at Lakme and they told me that there was an opportunity to show. Also,
since it’s the smaller of the two fashion weeks, it makes sense for a
newcomer to use this as a platform.”
Pernia’s collection will mimic her girlie sensibilities
Pernia, the brain behind the much-celebrated style in the film
Aisha (2010), is front row pedigree, having grown up watching shows of
her icons like Rohit Bal, Suneet Varma and Meera and Muzzafar Ali. Ask
if she’s picked up any tips from them and she responds, “Designers who
also have a good sense of styling elevate their collections. When I
watch a Suneet Varma ramp show, and then visit the store, I can tell the
difference. This is why I’ve decided to style my own show too.” The
debutante has visited Parisian flea markets to pick up vintage shawls
and is also creating special jewellery for the show. She admits that she
isn’t worried about negative reviews or disinterested buyers, since she
already has a worldwide platform on which to retail her designs.
“I am my own buyer,” she says with a grin. “My clothes will be retailed exclusively through my website, perniaspopupshop.com. We’ve introduced a never-donebefore concept called ‘Shop off the runway’, whereby customers can literally place orders for the LFW collections, seconds after the show ends. Some of our regulars are enthusiastic buyers, so we thought of this for them.”
“I am my own buyer,” she says with a grin. “My clothes will be retailed exclusively through my website, perniaspopupshop.com. We’ve introduced a never-donebefore concept called ‘Shop off the runway’, whereby customers can literally place orders for the LFW collections, seconds after the show ends. Some of our regulars are enthusiastic buyers, so we thought of this for them.”
No comments:
Post a Comment