For all the glitz and glamour of the fashion industry, sometimes there’s
a statement that goes beyond the runway. Case in point, celeb
hairstylist Sapna Bhavnani’s SoFake label, started in collaboration with
her partner Sukriti Grover.
The brand promotes the use of fake leather, and this time, they’ve partnered with animal rights organisation People for the Ethical Treatment of Animals (PETA), to spread awareness about the cause.
“I’ve been working with PETA for a while, and we decided to do a shoot with Mandira Bedi, which turned out so well that they were very excited,” Sapna says. “Since we don’t use leather in our brand anyway, I thought it would make a good fit to collaborate with PETA for our Lakme Fashion Week collection.”
The brand promotes the use of fake leather, and this time, they’ve partnered with animal rights organisation People for the Ethical Treatment of Animals (PETA), to spread awareness about the cause.
“I’ve been working with PETA for a while, and we decided to do a shoot with Mandira Bedi, which turned out so well that they were very excited,” Sapna says. “Since we don’t use leather in our brand anyway, I thought it would make a good fit to collaborate with PETA for our Lakme Fashion Week collection.”
But the autumn/ winter collection, called Black Velvet, also marks another protest.
“Our country’s obsession with fairness has become ridiculous,” Sapna opines. “Now we even have underarm and vaginal lightening creams. We may be a small label, but we still have a chance to take a stand with this collection. I just want to say that you don’t have to aspire to be white, it’s beautiful to be black.”
This is SoFake’s second turn on the runway, and Sapna says that the response in the last season was encouraging. Admitting that she hopes to open her own store soon, the hairstylist-turneddesigner says, “People were excited about our line because it’s still difficult to find black and white basics in India. But we consciously chose to make our designs available in very few places, because we don’t really have the facility to keep up with too many consignment orders.”
Sapna says her celebrity friends like John Abraham and Mahendra
Singh Dhoni have loved her offerings, but she’s not comfortable asking
them to walk the ramp for her. “They did offer, but I’ve got to know
them as friends now, so I didn’t want them to,” she says.
“Our country’s obsession with fairness has become ridiculous,” Sapna opines. “Now we even have underarm and vaginal lightening creams. We may be a small label, but we still have a chance to take a stand with this collection. I just want to say that you don’t have to aspire to be white, it’s beautiful to be black.”
This is SoFake’s second turn on the runway, and Sapna says that the response in the last season was encouraging. Admitting that she hopes to open her own store soon, the hairstylist-turneddesigner says, “People were excited about our line because it’s still difficult to find black and white basics in India. But we consciously chose to make our designs available in very few places, because we don’t really have the facility to keep up with too many consignment orders.”
Sapna says her celebrity friends like John Abraham and Mahendra
Singh Dhoni have loved her offerings, but she’s not comfortable asking
them to walk the ramp for her. “They did offer, but I’ve got to know
them as friends now, so I didn’t want them to,” she says.
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