Film Industry: The ‘F’ word driving the industry into a tizzy isn’t ‘films’ or ‘Fridays’, it’s ‘follo’.

The ‘F’ word driving the industry into a tizzy isn’t ‘films’ or ‘Fridays’, it’s ‘follo’.

F is for follo

    The ‘F’ word driving the industry into a tizzy isn’t ‘films’ or ‘Fridays’, it’s ‘follo’. With follo rankings fluctuating faster than a film's fortunes at the boxoffice, it is you, the unseen and unheard 'audience' armed simply with a mobile phone and the power of choice, who can influence celebrity ranking and popularity.
    Use your phone’s mobile browser to follow a celebrity by typing in www.follo.co.in/name of celebrity. The more followers a celebrity has, the higher their ranking in the follo stakes.
    Moreover, the recently announced Times Celebex powered by zoOm’s T Score will provide a fair and accurate rating system based on the stars’ box office performances, their ability to stay in the news across print, TV and online; their brand endorsements, and their popularity among fans on the internet and social media. Naturally then, the higher a star’s rating, the better his/her roles and endorsements.
    This week, for example, Katrina Kaif and Kareena Kapoor Khan are ranked at No.1 and No.2 respectively, while Salman Khan and R Madhavan hold the top position in the men’s category. Next week, who knows?
    So, if you’re a true fan, open your mobile phone’s browser to follow your favourite celebrity and get text, image, voice and video alerts and make his/her visibility grow by visiting www .follo .co .in/name of celebrity.