Brewing some thoughts

Brewing some thoughts

   Beer lovers in the city got an opportunity to participate in an interesting Budweiser Magnum Zythologue Session hosted by ABInBev and conducted by Brewmaster at Anheuser-Busch and the Director of the Brewmaster Outreach for Anheuser-Busch George Reisch. The zythology (study of beer and beer-making) session was a part of the Brewmaster Tour conducted in India.
    The session started with an insight into the interesting history of beers, followed by understanding the ingredients of beer and the distinct characteristics they lend to the beer and the process of brewing. This was followed by learning about the different styles of beers available. And of course, the beer tasting session including food pairing. The session concluded with how to care and store beer. Of the tour, Kartikeya Sharma, Head of Marketing ABInBev India, said, “As a leader in the industry we are proud to take up the challenge of educating our consumers on the nuances of their favourite drink and its incomparable heritage. We want to ensure they know the story behind the product and would like to invite our consumers to share our passion for beer and attend a Zythology session with our celebrity fifthgeneration Brewmaster George Reisch.”

Kartikeya Sharma

George Reisch conducts the session