‘Ad’ break for Gujarati celebs
Prominent faces from the state are now sizzling in 30 second TV commercials
Never mind even it’s for 30 seconds. It can give you visibility, and a fat pay check. And ads are a wonderful way to grab attention. No wonder then, for a certain section of actors, doing ads comes as a welcome move. It allows them an opportunity to reach a wider spectrum of audience and the fringe benefit of getting to work with the best advertising brains. Manasi Parekh Gohil, Manav Gohil, Sachin Shroff, Avinash Sachdev, Neha Mehta, Tanvi Vyas, Nidhi Seth, Sanjeeda Sheikh, Rashami Desai Sandhu and Prachi Desai are now riding high on this new medium.Says Manav, “The feeling of facing the camera while doing ads is different. The lines are crisp, straight and shooting is fun.” Working with good brands is a wonderful add-on, feels model-actor Tanvi Vyas. For some, doing ads is about adding another layer to the learning process. Says Neha, “I believe in learning new things and doing ads gives me exposure. The hard work involved in making of an ad fascinates me. Ads have an element of glamour and detailing in every frame.”
Ads definitely get you noticed, feels Nidhi, “TVCs let me experiment with my looks. There is variety in terms of storyboard ideas and locations. I am living my dream of working with ad filmmakers, plus, the monetary rewards are brilliant.” At the same time, actors are not limiting themselves to working only in Hindi TV commercials. Many of them are also doing ads in regional languages.
Prachi Desai
Rashami Desai Sandhu
Manasi Parekh Gohil
Nidhi Seth
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