After celeb couples it’s mother-daughter jodis in ads

After celeb couples it’s mother-daughter jodis in ads

Sonakshi and Punam Sinha

Soha and Sharmila Tagore

Riddhima and Neetu Kapoor

Esha and Ahana with Hema Malini

    Celeb couples in television commercials is not new. Shah Rukh-Gauri, Saif-Kareena, Ajay-Kajol, Akshay-Twinkle, Mahendra Singh Dhoni-Sakshi have been doing it for a while now. But what’s interesting is the mother-daughter jodi ads these days.
    The latest is Sonakshi and her mother Punam Sinha, who’ve done a beauty product ad together. This trend started with Hema Malini and her daughters Esha and Ahana doing a commercial, followed by Neetu Kapoor and Riddhima Sahni endorsing a jewellery brand. Sharmila Tagore and Soha Ali Khan too have done a similar ad.
    The audiences love the sweet chemistry that these pairs share and for the makers it becomes that much easier — now, it’s only about translating real life emotions to reel.
    Agnello Dias, creative director, says, “Mother-daughter endorsements may enjoy a higher degree of credibility in consumers’ minds because the brand is seeming endorsed by a celebrity ‘relationship’ and not merely by a figurehead. It also makes for more endearing interaction because a part of the personal side crosses over to the professional face of celebritydom.”