FOR ADVENTURE ENTHUSIASTS
Woodland, the unparalleled leader in adventure gear, celebrated the unveiling of the Fall Winter collection 2012 at the Woodland Store, Bandra (W), recently. Unveiling the collection, actress Huma Qureshi said, “Woodland has always been a brand that spells outdoor adventure for me. The brand is synonymous with eco-expeditions and is committed to inspire the youth. Being an adventure enthusiast, I feel connected with the brand as it is the third largest outdoor brand globally on social media. I am extremely honoured to be a part of the grand unveiling of Fall Winter collection, which was simultaneously launched on all social media platforms like Twitter, YouTube, Foursquare and Pinterest, with over a million fans on Facebook. I keep connected with the brand to know more about new activities through facebook.com/woodlandadventure.”
The highlights of the collection are highly innovative functional outdoor products, performance-enhancing technical fabrics — for example, waterproof, breathable, windstopper used in outerwear jackets — and anti-microbial fleece and hoodies in organic cotton. Woodland is committed to design products for success on the
ultimate testing grounds.
Amol Dhillon, VP, Strategy & Planning, Woodland, Huma Qureshi and Harkirat Singh, MD, Woodland
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