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Despite having carved a name for herself as a fashion
designer of repute in the past 16 years, Priyadarshini Rao has always
stayed out of the limelight. She says, “The decision to stay relatively
aloof grew from the fact that I never did think much of the space
occupied by so-called fashion celebs. Too much vacuous talk without
substance only tends to downgrade your talent. I am a designer because I
enjoy making clothes. And if my work speaks for itself, I find that it
is the best form of appreciation.”
Her signature style is clean-cuts
as she says her sense of dressing has always been about being
comfortable in your skin. Coming to her collection for the Mumbai
Fashion Week, Priyardarshini says this season she’s worked on an
all-encompassing collection that covers a large spectrum of colours and
styles. “The underlying boho vibe is very luxurious and the textiles are
worked upon and rich in colour. I’ve created a wardrobe for the urban
working woman. Hemlines move from above the knee till floor length and
separates such as jackets, vests, dresses, mix together to create an
overall eclectic feel,” she explains.
Ask her if she has a
showstopper and the designer’s quick to reply, “No. As a rule, I never
use celebs as showstoppers. However this time, I will have a very
different opening and closing for my show. This is going to be the
surprise factor of the show!”
And what does she think about styling
for Bollywood? Priyadarshini says she doesn’t have the mindset to work
on a movie. “My idea of styling is about the personality I relate to,
and not necessarily about dressing someone within the context of a film.
However, should something interesting come about, I would certainly
consider it. I find some discerning actors like Tabu and Vidya Balan —
clearly women with amazing talent and great personality — have, in fact,
worn my clothes and continue to wear them in their private lives.”
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