Famous Scottish luxury brand Glenmorangie introduced its Unnecessarily Well Made initiative in India by paying tribute to Indian automotive design stalwart, Dilip Chhabria.

A creative collaboration

    Famous Scottish luxury brand Glenmorangie introduced its Unnecessarily Well Made initiative in India by paying tribute to Indian automotive design stalwart, Dilip Chhabria. The collaboration saw Chhabria’s passion for design and detail come together with the fervour of Glenmorangie in the form of an automotive masterpiece — the DC Tornado. The car was formally unveiled by Dilip Chhabria and David Blackmore, Brand Ambassador, Glenmorangie.
    Speaking about this creative collaboration, Gaurav Bhatia, Marketing Director for Glenmorangie, India said, “An ode to craftsmanship, the Unnecessarily Well Made initiative recognises the genesis of a creative idea that transforms the de rigueur into the sublime. Through this initiative, Glenmorangie pays tribute to Dilip Chhabria and his philosophy of mating artistry with engineering. He has created a car conceived out of incredible skill, extreme passion and intense focus — a play of superlative automotive design and cutting edge aesthetics.”
    Also spotted at the event were Harman Baweja, Sameer Dattani, Bruno Yvon-Managing Director, Moët
    Hennessy India, Kadambari Lakhani and Farhat Jamal among others.

David Blackmore and Dilip Chhabria

Narendra Kumar Ahmed, Sabina and Anil Chopra

Ashish Raheja

Gaurav Bhatia and Bruno Yvon

Rashmi Nigam

Arjun Khanna

Amrita Puri

Nathalia Kaur