Unlimited musical genres
To meet the growing need of consumers for a legitimate and easy-to-use music service, Sony Music India had launched a unique first-of-its-kind service — Sony Music Jive. It was launched on the full range on mobile handsets and is now available on a new range of laptops.
Differentiating itself from other services that offer either only download or streaming or music, this service allows consumers to download and stream unlimited music for free for six months after which one has to pay a nominal monthly fee.
Says Shridhar Subramaniam, President, India and Middle East, “Sony Music Jive is our foray into directly engaging with consumers by offering a unique and compelling digital music proposition. It has been more than six months since the service was launched and consumer response has been encouraging. We’ve been doing several digital innovations like the launch of this new hybrid application.”
Users can browse through over two million songs across multiple genres — pop, rock, reggae, hip hop, country, classical, dance, Indian regional, Bollywood and download to keep, create a playlist or just listen on the go.
The service has access to iconic Bollywood soundtracks of Lagaan, Kuch Kuch Hota Hai, Guru, Kal Ho Na Ho, Rang De Basanti, Dostana, Kabhi Kushi Kabhi Gam, Jannat, Student of the Year, Agneepath, Bhaag Milkha Bhaag, Raanjhaana to 100 years of international music ranging from iconic artists like Elvis Presley, Bruce Springsteen, Whitney Houston, Aerosmith, Bob Dylan, Micheal Jackson, Santana, AR Rahman, Shakira, Beyonce, Keisha and Pitbull to popstars like KK, Lucky Ali, Strings, Daler Mehendi, Harris Jayraj, Kailash Kher and more. In the coming months, it will be available for other operating systems and integrated with operators so that is is accessible to all.
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