'Women love watching shows in their mother tongue' ...feels TV mogul Siddharth Basu about his popular quiz show on going regional

'Women love watching shows in their mother tongue'

...feels TV mogul Siddharth Basu about his popular quiz show on going regional

Being an ace quizmaster, TV producer-director Siddharth Basu feels it's important to get India's various aspects into limelight in television shows. Which is why his show Kaun Banega Crorepati will try to tap the South audience by doing a Malayalam and a Tamil version. Ask him whether television, like cinema, will focus on regional content and Basu replies, "Yes, viewers, especially women, love watching shows in their mother tongue. Therefore we want to tap this space as it is growing rapidly. And South is already strong on regional content and hence Tamil and Malayalam versions seem to be the best bet. We're in talks with several actors for hosting the show. Let's see how it goes from here. But it will be big for sure!" Talking about the new facelift the quiz show got this season, Basu says, "We realised that since the show has been on for so long, it's time we reached every nook and corner of India that many have not even heard of. Luckily we got contestants whose back stories were so moving that we decided to highlight them and came up with the punchline, Koi insaan chhota nahi hota. Every human being has some extraordinary quality to inspire many others. In fact, now after Bhojpuri and Bangla we are trying to mark our foray in to South." Basu feels the show is also a big hit due to superstar Amitabh Bachchan. "He is a craze in the whole of India. His presence just changed everything for good for the show. And now after 11 years, this craze still continues," he smiles. The show is set to hit its 500th episode benchmark soon.