Digital life is maturing
...says Sandeep Parasrampuria, managing director of i.ball, a computer hardware and accessories company
How do you meet up the changing trends in technology?
Technology is extremely dynamic. And constant change in that field is a rule. One has to stay abreast of these changes and ensure that apt technology for the Indian consumer is presented to them at the right time. Our passionate team ensures that we move to the needs of the Indian consumer and bring the latest technology as envisaged by them.
How is the market changing? Any predictions?
Digital life is maturing and so is the consumer needs. Comfort, convenience and ease of use with high value perception of the product are keys that are driving consumer preference. Also, more and more of wireless and portable products will be seen in the time to come, not that it hasn't started already.
According to you, what is more important — look or design?
Appealing design and looks are very important to any consumer. But ultimately it is the experience of using the product which drives the consumer.
How do you ensure customer satisfaction?
Good technology, easy to use, special customisation for Indian consumers, thrilling experience and high value for money to the user are must for customer satisfaction. This must be supported very well by personalised as well as excellent after-sales service. This is the philosophy on which iBall has been growing.
...says Sandeep Parasrampuria, managing director of i.ball, a computer hardware and accessories company
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| Sandeep Parasrampuria |
How do you meet up the changing trends in technology?
Technology is extremely dynamic. And constant change in that field is a rule. One has to stay abreast of these changes and ensure that apt technology for the Indian consumer is presented to them at the right time. Our passionate team ensures that we move to the needs of the Indian consumer and bring the latest technology as envisaged by them.
How is the market changing? Any predictions?
Digital life is maturing and so is the consumer needs. Comfort, convenience and ease of use with high value perception of the product are keys that are driving consumer preference. Also, more and more of wireless and portable products will be seen in the time to come, not that it hasn't started already.
According to you, what is more important — look or design?
Appealing design and looks are very important to any consumer. But ultimately it is the experience of using the product which drives the consumer.
How do you ensure customer satisfaction?
Good technology, easy to use, special customisation for Indian consumers, thrilling experience and high value for money to the user are must for customer satisfaction. This must be supported very well by personalised as well as excellent after-sales service. This is the philosophy on which iBall has been growing.
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