Time to play fashion, fashion
Have a thing for fashion and gaming? Then try playing fashion games online
Fashion labels are fast realising the gripping power of online games. No, they aren't putting up Angry Birds or Farmville for you to play, but are coming up with their new, specific fashion games.
Leading fashion brand Chanel has recently launched a special fashion gaming website for the kiddies. The site has got two games — colouring game and a memory game. The first lets you paint trademark Chanel goods like the hat, bow, camellia flower, stilettoes, clutch bag by picking the colours offered in a pallette on the right (which you can then print/download); while the latter requires you to match the brand symbols in a grid.
Fashion designer Jimmy Choo came up with Catch a Choo game, when it launched its first sneaker collection. The game worked with a location-based mobile platform, and if a person following the game saw that sneakers had checked in somewhere in the city, he could pick a pair for free just by arriving there before the sneakers left. Fashion designer Marc Jacobs too introduced a cheeky game for promoting its latest fragrance Bang. British brand Dunhill hosted a goal-scoring game Shoubu-Foku during the World Cup, only to come up with a best-selling necktie. Should Indian brands use this tool as well? "Marketing via games is a good idea, it helps the brand get visibility and also be more accessible," says designer Pria Kataria Puri.
Though many fashion brands are now plunging into the gaming galore, old time label Barbie has been using it as a tool for many years, points out designer Troy Costa. Rahul Razdan, president products and operation at ibibo.com reveals that "social games like Forest Story and Pet Party are hugely popular" where gamers get to glam up their character or a pet online.
Have a thing for fashion and gaming? Then try playing fashion games online
Fashion labels are fast realising the gripping power of online games. No, they aren't putting up Angry Birds or Farmville for you to play, but are coming up with their new, specific fashion games.
Leading fashion brand Chanel has recently launched a special fashion gaming website for the kiddies. The site has got two games — colouring game and a memory game. The first lets you paint trademark Chanel goods like the hat, bow, camellia flower, stilettoes, clutch bag by picking the colours offered in a pallette on the right (which you can then print/download); while the latter requires you to match the brand symbols in a grid.
Fashion designer Jimmy Choo came up with Catch a Choo game, when it launched its first sneaker collection. The game worked with a location-based mobile platform, and if a person following the game saw that sneakers had checked in somewhere in the city, he could pick a pair for free just by arriving there before the sneakers left. Fashion designer Marc Jacobs too introduced a cheeky game for promoting its latest fragrance Bang. British brand Dunhill hosted a goal-scoring game Shoubu-Foku during the World Cup, only to come up with a best-selling necktie. Should Indian brands use this tool as well? "Marketing via games is a good idea, it helps the brand get visibility and also be more accessible," says designer Pria Kataria Puri.
Though many fashion brands are now plunging into the gaming galore, old time label Barbie has been using it as a tool for many years, points out designer Troy Costa. Rahul Razdan, president products and operation at ibibo.com reveals that "social games like Forest Story and Pet Party are hugely popular" where gamers get to glam up their character or a pet online.
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