Urban legends on the tube
An increasing number of shows are now set in the cities again
The last couple of years saw a surge in shows that were based in rural India. They highlighted the orthodox beliefs and issues that still prevail in our villages. But with multiple shows running simultaneously on different channels, seems like the show makers have run out of both, ideas and issues, to tackle now. And with the urban audiences slowly graviating towards reality shows, TV producers are now trying to woo them back by shifting the action back to the cities. After Hrs speaks to the experts about this growing trend.
Creative director and producer Siddharth Tewary feels that it's the classic case of too many cooks spoil the broth. He says, "There have been lots of rural-based shows that have a village as a backdrop around. So obviously makers as well as audiences wanted to see a change. The audience's taste changes from time to time and so should the content on television. It depends how interesting the story is and how it is to be told be it a rural or an urban set up. The show has to touch the emotional chord of the audiences and that is what works in the long run. My show Navya has a middle-class urban backdrop and people are appreciating the show."
Actor Prerna Wanvari, who is acting in Parichay too feels that an urban background is aspirational even for rural viewers, but isn't the same for rural based shows. "Shows with an urban backdrop have there own audience, as people living in metros relate with shows which matches their sensibilities and background. Pavitra Rishta has started the trend and Bade Achhe Lagtey Hain took it forward and suddenly audience that was avoiding TV soaps started watching shows like these," she adds.
However writer producer Raakesh Paswan doesn't quite agree with this and says, "There is no fixed formula. Jab village ki story banti thi tab bhi city ki kahani aati thi. And many city-based shows sometimes move to villages as per the storyline. Show hit hota hai to notice hota hai. So in my opinion there is no city-village trend. Only good stories work."
Says actor Rukhsar of Kuch Toh Log Kahengey, "Audience is the king today and they decide what they want to watch. One can't go on watching rural set up or saas bahu sagas forever. People were craving for change and so urban shows are working well. People also love to these shows as they show mature love stories of the kinds which do happen in urban set up."
An increasing number of shows are now set in the cities again
The last couple of years saw a surge in shows that were based in rural India. They highlighted the orthodox beliefs and issues that still prevail in our villages. But with multiple shows running simultaneously on different channels, seems like the show makers have run out of both, ideas and issues, to tackle now. And with the urban audiences slowly graviating towards reality shows, TV producers are now trying to woo them back by shifting the action back to the cities. After Hrs speaks to the experts about this growing trend.
Creative director and producer Siddharth Tewary feels that it's the classic case of too many cooks spoil the broth. He says, "There have been lots of rural-based shows that have a village as a backdrop around. So obviously makers as well as audiences wanted to see a change. The audience's taste changes from time to time and so should the content on television. It depends how interesting the story is and how it is to be told be it a rural or an urban set up. The show has to touch the emotional chord of the audiences and that is what works in the long run. My show Navya has a middle-class urban backdrop and people are appreciating the show."
Actor Prerna Wanvari, who is acting in Parichay too feels that an urban background is aspirational even for rural viewers, but isn't the same for rural based shows. "Shows with an urban backdrop have there own audience, as people living in metros relate with shows which matches their sensibilities and background. Pavitra Rishta has started the trend and Bade Achhe Lagtey Hain took it forward and suddenly audience that was avoiding TV soaps started watching shows like these," she adds.
However writer producer Raakesh Paswan doesn't quite agree with this and says, "There is no fixed formula. Jab village ki story banti thi tab bhi city ki kahani aati thi. And many city-based shows sometimes move to villages as per the storyline. Show hit hota hai to notice hota hai. So in my opinion there is no city-village trend. Only good stories work."
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| —Ankita Lokhande |
Says actor Rukhsar of Kuch Toh Log Kahengey, "Audience is the king today and they decide what they want to watch. One can't go on watching rural set up or saas bahu sagas forever. People were craving for change and so urban shows are working well. People also love to these shows as they show mature love stories of the kinds which do happen in urban set up."
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